The Signal and The Noise

This project did not begin as a book . It began as an attempt to understand why intelligent people repeatedly make decisions that look obvious only after the cost has already been paid. Most writing about decisions focuses on tactics or mindset…

For years, I planned my work the way most people do. Set goals. Break them into milestones. Pick a platform. Decide what to build. It looked disciplined. It felt ambitious. And yet, something kept breaking. The outputs existed — articles, an…

A Creative at work Building an audience as an independent writer or creator often feels like slow, unrewarding work. You publish consistently, experiment with platforms like Substack or newsletters, and still struggle to see meaningful growth. Most ad…

Niche Study: Data Briefs as a Service Overview Niche Deep Dive The Ideal Client …